betternotstop Is Officially A Certified B Corp

We’re proud to announce that betternotstop is now an officially certified B Corporation. This means we are joining a community of over 4,000 Certified B Corporations in more than 70 countries and over 150 industries - including Tony’s Chocolonely, Ben & Jerry’s and Patagonia. With an overall impact score of 101.5 we are classed as outstanding with a business model designed to create positive impact through the work we do. 

Just 0.01% of UK businesses are certified B Corps and it's a testament to the hard work we have put in as a team to introduce systems, policies and processes that ensure we are always thinking about how we can use our business a force for good. 

How Do You Become A Certified B Corp?

The first step to becoming a Certified B Corp is to complete an impact assessment that covers the following five key areas: 

  • Governance
  • Customers
  • Workers
  • Environment
  • Community

Based on the above (though of course, far more in depth) we were then given an overall score out of a possible 200. Only businesses that score more than 80 are officially certified and many don’t pass this initial test.For a bit of context, the median score for ordinary businesses who complete the assessment is currently 50.9. And of the three companies previously mentioned, Tony’s Chocolonely are currently scored at 100.9, Ben & Jerry’s are 110 and Patagonia have a score of 151.4.

We’re very happy with the score we have and thrilled to be among such fantastic companies within the B Corp community.

To see our Overall B Impact Score, please visit the betternotstop page on the B Corp website. We also changed our legal structure to show that we put planet and people at the heart of everything we do.  This is the same legal change that the Better Business Act is fighting for - another cause close to our hearts

What’s Next for betternotstop?

Becoming a certified B Corp isn’t the end of the process, it’s another step in the journey of using business as a force for good.

Since betternotstop began, we have worked with companies around the world to implement sustainable strategies and frameworks that give as much consideration to social and environmental impact as they do to financial returns. 

Our work sees us helping purpose-driven businesses to implement strategies, policies and frameworks like the United Nations Sustainable Development Goals, B Corp Certification and Carbon Literacy to increase their revenue, customer base and employee retention. All of which aligns with what it means to become a B Corp.

As well as the above, our founder Hannah Cox is a certified B Leader; helping other businesses to gain their B Corp Certification. We also started The Better Business Network to help encourage and connect businesses to implement purpose driven processes. We have helped hundreds of businesses learn more about how to become more sustainable, as well as speaking on webinars, panel discussions and conferences around the U.K to promote the B Corp Movement. 

Our goal is to continue the work we are doing with other companies; helping them to achieve their  B Corp Certification and implement sustainable strategies that benefit people and the planet as well as their profit (because believe it or not, sustainability can be used as a sales tool!). 

Alongside this, we will strive to continually improve upon our own positive impact. 

The specific plans we have moving forward are as follows:


If you are interested in learning more about what we do and how we connect businesses, a great way to find out is to join an upcoming speed networking event at The Better Business Network or follow us on LinkedIn, Twitter or YouTube.

To learn more about B Corps, please watch our explainer video below.

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