GREENWASHING REPORT 

The 2024 report which includes analysis from Better Business Network members, sourced publicly available data as well as reaching out to various industry experts, including Websmart, Open Media, Hattrick and the PHA Group.

The report delves into a series of challenges that businesses face in relation to greenwashing, including transparency; knowledge; collaboration; culture; legislation and issues surrounding certifications. Each of these provides a unique set of opportunities and risks for businesses to navigate. Some of the headline findings are:

  • 100% of Catalyst Conversation participants believed that standards helped to create stability, reliability and trust, but that it did not prevent greenwashing
  • Over 80% believed that there needs to be a greater understanding of terms such as greenwashing
  • Several participants felt Toxic workplace culture is a cause of greenwashing and vice versa
  • Over 50% of participants are aware of companies who have previously greenhushed
  • 63% of B2B Organisations Admit to Greenwashing

DOWNLOAD THE 2024 REPORT

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