betternotstop was launched as a business focused on helping business owners to avoid burnout through travel experiences. Since the global pandemic, betternotstop pivoted and transitioned into a sustainability impact
agency that aims at having an impact on making the world a better place.
What Is A Sustainability Impact Agency (And Why Does It Matter)?
As a sustainability impact agency betternotstop helps other companies and businesses to become more socially and environmentally responsible.
BUT WHY SHOULD THIS MATTER?
Having a successful business is NO LONGER just about how much money you make. It’s important that what your business is doing is good for people and good for the planet.
The idea is to follow the ‘Triple Bottom Line’ in economics; care about the planet and people as much as your business cares about making a profit. In the end, the more you care about people and the planet the more profit your company can make since we’ll be alive to support your business.
A worldwide study shows that 92% of consumers are trying to live more sustainably. 83% will pick a brand with a better record of sustainability. Of these, 70% will pay more for products and services if they protect the environment.
So let’s become sustainable and make more money while saving the planet together. Sustainable businesses actually may experience an increase in profitability and being able to differentiate themselves more from their competitors can also improve their competitive edge.
Why Should Businesses Have Sustainability Impact Consultants?
Businesses need to better manage their global footprint. Each year humans demand more and more of the Earth’s biocapacity and, business play a major role in the increase in demand.
Earth Overshoot day is the day of the year in which humans’ demand for nature exceeds the earth’s capacity to regenerate. At the end of 1970, earth overshoot day would be on the very last day of the year. Since then, it has been getting earlier and earlier. In 2019 it was July 19th; DOING LESS HARM IS NO LONGER ENOUGH.
The future of sustainability lies in regeneration: seeking to restore and replenish what we have lost, to build economies and communities that thrive, and that allows the planet to survive too.
BUSINESSES NEED TO BE AT THE FOREFRONT TO LEAD THE WAY.
What Kind Of Things Can Sustainability Impact Consultants Do?
Sustainability consultants help companies move forward with creating, developing and implementing a strategic plan. betternotstop works with businesses who may not have the expertise or time internally to do it.
We specialise in helping businesses become B Corp Certified, create internal processes to improve their environmental and social impact as well as creating sustainability metrics that they can use to see how it affects and increases their company profits.
Our Sustainability Consultants can also:
- Help develop an overall sustainability audit and plan for a company.
- Assess a company’s environmental impact through its carbon footprint, energy, waste, supply chain and more.
- Look at ways to reduce its resource footprint.
- Provide advice on new ways to manufacture or produce products that are more environmentally friendly.
- Look at company culture to see how it can be improved to create a better working environment to promote better employee experience and retention.
- Provide employee training and education on environmental and sustainability topics.
- Show companies how they can share the changes they are making with their Customers through marketing and communication strategies.
What Businesses Can Do To Be More Sustainable
There are lots of free resources and tools online that businesses can access to help them become more sustainable. Two great resources that we recommend for business owners are:
The Free B Impact assessment. This helps businesses gauge and measure their social and environmental performance and set goals for the future. They can then decide whether to go for a full B Corp Certification or just use the tool internally to help them create a business for good. (betternotstop can help with this)
The 17 Sustainable Development Goals are a universal call to action to end poverty, protect the planet and improve the lives and prospects of everyone, everywhere. They were adopted by all UN Member States in 2015, as part of the 2030 Agenda for Sustainable Development which set out a 15-year plan to achieve the Goals. Which of these can you focus on as a business?
For help or to ask any questions on how to make your business more sustainable visit our website at www.betternotstop.com or send us email to email@example.com