We’ve put together a quick explainer of what it means to be a part of the B Corp community along with a few easy tips that you can implement into your business as a B Corp.
Perhaps you’re thinking about becoming B Corp certified (if so, we can help with that), are on your journey to becoming B Corp certified already, or maybe you’re already B Corp certified but are struggling to implement new policies. Either way, this guide is here to help you!
But first of all, what is a B Corp?
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
You can watch our video explainer here:
We’re Better Together
The COVID-19 pandemic forced thousands of companies to rethink how they protect workers’ and customers’ health and safety and update day-to-day operational practices, while continuing to provide essential services or products. Many felt alone in this process but the B Corp community knows about working together and creating connections.
B Corps form a community of leaders and drive a global movement of people using business as a force for good.
Below is a list of learnings that many Certified B Corporations have incorporated into their business policies, showcasing how they are reviewing their health and safety practices, adapting existing policies to meet the moment, and supporting stakeholders above and beyond the ‘standard’.
Many of these can be applied in various contexts, industries, and business sizes. We hope they are useful for your organisation as we rebuild together.
- Increase hourly wages. For employees in hourly-wage roles taking an increased risk in showing up to work, several companies have decided to increase baseline hourly pay. At betternotstop, we pay our employees the living wage rather than minimum wage and provide opportunities for bonuses.
- Expand paid sick time off to account for self-isolating and caregiving. Responding to unexpected or extended health events at home often require employees to take unpaid leave. Employees can be incentivised to care for their own health and the health of their loved ones, as needed and without added stress. Policies can be updated to grant employees practicing self-isolation or care-giving full wages and time off that won’t deplete any existing sick or vacation benefits.
- Offer employees time to care for their community. Some companies in the community provided additional volunteer time off for employees to directly support their community. This practice recognises the strain some employees may feel through isolation or stress and cements a company’s commitment to its immediate community.
- Consider Employees mental health to avoid occupational burnout. Encourage employees to separate work life from home life. Businesses can also provide more time off and reduce the working week without reducing wages. At betternotstop, our employees have Fridays off and we heavily promote no working outside of work hours.
- Protect employee’s health and safety. Implement policies to ensure only staff enter your offices. Temperature checks and health screening can also be done to ensure your staff is healthy. A care team can also be implemented to help anyone that may be ill on site.
To read more about B-Corps, you can also read our previous blog posts below: