Our Story

Hi, I’m Hannah, Founder of betternotstop.

It all started with a conversation with my Dad. Before he passed away in 2011, he told me not to settle and to never stop pursuing my dreams. betternotstop was born from this advice, and it is central to everything I do to this day.

Since launching the business (from my blog of the same name) in 2019 I’ve focused on what I can do to make the world better.  In 2019 I was shortlisted for Entrepreneur of the Year at the Made in Manchester Awards for my work encouraging people to create a life they love with the foundations of independence and social wellbeing. In November 2019, betternotstop was a finalist in the WeWork Labs Pitch Competition held in Seoul, Korea.

In 2020 we were named one of the Top 10 startups to watch in Manchester and become a Manchester Carbon Hero. betternotstop also became a Certified Pending B Corporation and I furthered my studies with courses on B Corp Consultancy, Sustainable Leadership and Sustainable Entrepreneurship.

I have also completed my B Leader programme with B Lab UK which trains individuals to work with companies who want to become certified B Corps. 

Through online articles, newsletters, business consultancy, B Corp Certification support and training and workshops we help businesses and individuals create a better life for people and the planet, by supporting an ethical and sustainable approach to life and business.

betternotstop also runs the Better Business Network which facilitates peer accountability groups, connecting and supporting business leaders so that they can create a bigger impact on the world and grow their sustainable businesses.  We help them grow their impact, income and audience while advocating for government policy changes. 

betternotstop is building a growing community of people that collaborate, support and inspired each other. Let’s change how we work and live and create a better world.

The solution is betternotstop.


More about Hannah


After writing, speaking and organising workshops and events under the name ‘betternotstop’ for several years while travelling extensively Hannah started it as a full-time business in 2019.

Her positive approach to life has seen her clear £20,000 debt and travel to 46 countries.

In 2017, She backpacked overland through 18 countries on an adventure from England to Bhutan on an Expedition called ‘Road To Happiness’, to discover and document what makes people happy. In 2018 she contributed to ‘The Big Book of Yes’ which became an Amazon Bestselling book.


Connect with her on LinkedIn.

More about Graham


Graham has over 30 years of private sector experience in various industries with the majority in Construction. He has spent the last 20 years working as a management accountant
in industry.

He is a qualified B Leader, Chartered member of CIMA in the UK and member of CGMA the global body for management accounting and sits on their local board.

He also has his own own management accounting business offering forward focussed advisory services alongside compliance. His aim now is to help more purpose led businesses, by offering a service that will not ‘cost the earth’, and leaves a positive impact on people and the planet.

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