Our Story

betternotstop was launched as a business in 2019 with the express purpose of making the world a better place – to bring people together so we can create a better future for people and the planet.

Founded by Hannah Cox and named after her blog of the same name, betternotstop was born out of advice given by her father shortly before he passed away in 2011 – he told her not to settle and to never stop pursuing her dreams.

And she didn’t.

Within a year of launching the business, Hannah was shortlisted for Entrepreneur of the Year at the Made in Manchester Awards for her work encouraging people to create a life they love with the foundations of independence and social wellbeing. In November 2019, betternotstop was a finalist in the WeWork Labs Pitch Competition held in Seoul, Korea.

In 2020 we were named one of the Top 10 Startups To Watch In Manchester and become a Manchester Carbon Hero. betternotstop also became a Certified Pending B Corporation and Hannah furthered her studies into sustainability and making the world a better place through courses on B Corp Consultancy, Sustainable Leadership and Sustainable Entrepreneurship, eventually completing her B Leader programme with B Lab UK.

By the end of 2020 betternotstop was established as a purpose-driven sustainability consultancy, helping other purpose-driven businesses create clear sustainability strategies to increase both their revenue and their customer base. 

In 2021 the team began to expand as our work continued to increase. Graham Gillen began working for betternotstop as a Sustainability & B Corp Consultant and Tom Hasson was brought on as Marketing & Communications Manager.

Alongside the expansion of the core betternotstop team, the Better Business Network was launched in May 2021 and with it brought Kate Clarke and Ben Thorne. For more information on the whole team, please do visit our Meet The Team page!

The Better Business Network is a network for purpose-driven business owners and leaders who want to grow their business and make the world a better place. We help them grow their impact, income and audience while advocating for government policy changes. More information about the Better Business Network can be found here.

As we move forward, betternotstop plans to continue growing a community of people that collaborate, support and inspire each other.

We are here to ensure businesses can fundamentally be better in every sense – through sustainable growth, financial growth, environmental and social impact. And to ensure businesses never stop being better. 

We ensure that you can have a positive sustainable impact for your business, your teams, your consumers, your communities and your planet. 

Get in touch to be a part of the change!

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